BILLINGS COMMUNITY INCENTIVE PROGRAM

PROPOSAL NARATIVE

ABSTRACT

The Billings Community Incentive Program is a multifaceted and comprehensive approach to reduce the risk of alcohol, tobacco, and other drug use among youth in the greater Billings area (N = 22,000). A coordinated community wide planning effort developed a proposal to address identified risk and protective factors through type 4 and 5 scientifically defensible principles, practices, and models. Programs include: Development of a Communities that Care Committee for long term prevention planning; Billings School District prevention curriculum revision; School health environment intervention; School-based peer health educators; Community after school academic enrichment program incorporating Second Step and Smart Moves; Big Brother and Sister mentoring program; Boys & Girls Club Smart Moves/Smart Leaders; Family Tree-Nurturing Program, Building Skills for Adulthood; InterMountain Planned Parenthood’s Friendly Peersausion; Safe and Drug Free School's Preparing for the Drug Free Years; Information dissemination and passage of a smoke-free air ordinance; and retail tobacco compliance checks. In addition to these programs, an extensive social marketing campaign will be administered through local media channels.
 


TABLE OF CONTENTS


APPLICATION *

BUDGET WORKSHEET *

ABSTRACT *

TABLE OF CONTENTS *

PROPOSAL NARRATIVE *

COMMUNITY READINESS *

Billings Healthy Communities Coalition *

Billings' Promise Alliance *

The United Way of Yellowstone County *

Billings/Yellowstone County Tobacco Free Coalition *

Billings District #2 Prevention Task Force Report *

Montana State University - Billings *

Optimal Health Concepts *

STATEMENT OF NEED *

GOALS AND OBJECTIVES *

IDENTIFICATION OF SCIENTIFICALLY DEFENSIBLE PREVENTION PRACTICES *

Ongoing Community Organization for System Wide Substance Abuse Prevention *

School-Based Initiatives *

Billings School District 2 Prevention Programs *

School/Community Prevention Committee *

Comprehensive School Improvement Intervention: Healthy School Environment *

Billings School District 2 K-12 Prevention Curriculum *

Project HELP (Health Education Leading Peers) *

School Counseling Improvement Program *

Community Program Initiatives *

Community After School Activities, Inc. *

Boys and Girls Club: SMART Moves/SMART Leaders *

InterMountain Planned Parenthood: Friendly PEERsuasion *

Big Brothers and Sisters *

Building Skills For Adulthood Program *

Second Step Violence Prevention Program and Family Guide to Second Step *

The Nurturing Program *

Preparing for the Drug Free Years *

Environmental Changes to Tobacco Use *

Lessons Learned From Reviewed Evidence *

Social Marketing and Counter Advertising *

References *

Budget Narrative *

Billings School District 2 - ATOD Prevention Curriculum *

School Health Conference *

The Parent Connection - Preparing for the Drug Free Years *

MSU-Billings - Project HELP (Health Education Leading Peers) *

Community After School Activities (CASA) *

Boys and Girls Club - SMART Moves/Leaders *

InterMountain Planned Parenthood — Friendly PEERsausion *

Big Brothers & Sisters of Yellowstone County *

TumbleWeed — Building Skills for Adulthood *

The Family Tree — Second Step Program *

The Family Tree — Nurturing Parenting *

Billings/Yellowstone County Tobacco Free Coalition *

Social Marketing and Counter Advertising Media Campaign *

Evaluation Expenses * The United Way of Yellowstone County *

Optimal Health Concepts *

Implementation/Management/Staffing Plan *

Evaluation Plan *

Evaluation Schedule * Sustainability Plan *

Proposal Attachments

Attachment A - Geographic Area

Attachment B - Time line of Major Milestones

Attachment C - Resumes

Attachment D - Collaboration Agreements

Attachment E - Fiscal Agent

Attachment F - Assurances, Certifications and Disclosures

Attachment G - Billings Healthy Communities Coalition Membership

Attachment H - Billings School District #2 Priorities and Recommendations for Prevention

PROPOSAL NARRATIVE
 
 

As the largest city in Montana, the Billings area is home to 125,770 residents (Montana Vital Statistics, 1997). School districts provide natural predetermined boundaries that divide the city and help define communities. The first year of the project will target students and adults within Billings School District #2 and expand to include surrounding school districts during year 2 and 3. The community to be served by the Billings Community Incentive Program (BCIP) includes children and adults that live within the boundaries of the following school districts in Billings Montana:

COMMUNITY READINESS


Billings' community readiness is demonstrated through the collaborative and coordinated efforts of numerous individuals and organizations. The initial planning for the Billings Community Incentive Program was conducted through the Billings Healthy Communities Coalition (BHCC). This coalition has an open door policy where no community member, agency or organization interested in health is excluded. The executive committee of the BHCC made every effort to involve any and all interested individual groups in the CIP planning process. The BHCC has provided the forum through which several key coalitions and organizations have come together to prepare this proposal.

Billings Healthy Communities Coalition

Established in 1994 with the vision to create a healthier community through collaborative, synergistic, outcome-based programming, the Billings Healthy Communities Coalition (BHCC) began discussing health-related issues within the community. It was determined that the mission of the Coalition was to maintain and strengthen a community network that shares information and identifies projects where collaboration can improve health outcome and health status.

As defined by the Coalition, a healthy community is one in which all residents have the opportunity to: access and receive high quality, affordable health care; exercise preventive health practices; breathe clean air; drink clean water; live in adequate housing; learn to the extent of their capacity; experience artistic stimuli; worship in the religion of their choosing; find rewarding recreational activities; work in a safe environment; and be safe from bodily harm.

The BHCC continues to meet on a monthly basis with broad ranging community representation. The meetings provide opportunities for information sharing and collaboration on various health issues. Representation comes from all corners of the community. A complete listing can be found in Attachment G.

The first year of the coalition was spent building relationships and adopting a definition of a healthy community. Having this foundation, the next step for the Coalition was to better understand community health needs as perceived by the community. To accomplish this, a Community Needs Assessment Task Force was created to facilitate data collection. Work began on the project by administering a mail survey to 35,000 households. The result was the publication of the Yellowstone County Community Needs Assessment during November 1994.

The BHCC has a history of determining community health needs, planning programs to target those needs, facilitating the implementing those programs, and evaluating. Utilizing the data collected by the community needs assessment, the Medication Assistance Program was established to help many community members fill their prescriptions.

The BHCC organizational structure includes an executive committee made up of the president, past president, delegate at large, vice president, state liaison, and secretary. The president and other members of the executive committee have generally served one-year terms. The BHCC has provided a forum through which all community agencies and citizens can come together to better the health of the community. No agency, organization, or persons has been excluded from participating.

Billings' Promise Alliance

The 1997 Presidents' Summit for America's Future provided a call to action for many communities through out the country. As a result, the Billings community, with the support of America's Promise - The Alliance for Youth, mobilized local social and economic capital to provide youth with the fundamental resources: caring adults, safe places and structured activities; a healthy start for a healthy future; marketable skills; and opportunities to give back through service to one's community.

The goal of the Billings' Promise is to encourage and support local actions by individuals, families, schools, community-based institutions and organization, faith communities, businesses and government to connect increasing numbers of youth in Billings to the five fundamental resources by the year 2000. In January 1997 the United Way contracted with the Prevention Resource Center to utilize the services of the Americorps Volunteer to heighten awareness and build relationships to create a prevention coalition. In April of 1997 the VISTA project combined efforts with the Promise to utilize the five resources as a focus and continue to build the Alliance. Since that time, a group of individuals who represented Billings at the Presidents' Summit have met on a monthly basis. This group is comprised of a steering committee that includes but is not limited to representatives from: city and county offices; the school district; police department; and juvenile justice. The alliance is comprise of the steering committee as well as promise makers such as local private and non-profit institutions, individuals, neighborhoods, organizations who are delivering promises youth. The effort is directed at mobilizing participation from all sectors of the community to make commitments to help strengthen the youth in Billings.

Whereas the five fundamental resources of the Billings' Promise effort are based on the risk and protective factor research, Billings' Promise steering committee members have agreed to partner through the establishment of the Billings Communities that Care Committee. This new committee will help to bring those interested in prevention together to establish a unified prevention approach for Billings during the next century.

The United Way of Yellowstone County

The mission of the United Way of Yellowstone County is to organize the capacity of people to care for one another by generating financial resources and mobilize community involvement and action to build a strong, healthy, more compassionate community. Founded on the principle that working together we can do more than we could ever do alone, the United Way is the keystone for the Billings Community Incentive Program. They have participated as leaders in the BHCC and the Billings' Promise Alliance. The United Way of Yellowstone County will be the fiscal agent that manages funding for this project.

Billings/Yellowstone County Tobacco Free Coalition

The Billings-Yellowstone County Tobacco Free Coalition is a collection of health promotion agencies, schools, and individuals interested in enhancing the health of its citizens. The coalition is funded by a grant from the Centers for Disease Control and Prevention, administered by the Montana Department of Public Health and Human Services. The mission of the Billings-Yellowstone County Tobacco Free Coalition is to decrease the negative impact of tobacco use on the health of our community by coordinating, implementing, and promoting community education, policies, and legislation that prevent tobacco use, protect the health of nonsmokers, provide resources for tobacco users to quit, and to promote tobacco-free lifestyles.

Recently, the coalition has been active in a number of initiatives that impact tobacco use in Yellowstone County, including researching and publishing a guide to smoke free restaurants and other public spaces, surveying public attitudes toward second hand smoke, and soliciting petitions and resolutions on environmental tobacco smoke. A summary of these efforts can be found on the coalition Website: http://OptimalHealthConcepts.com/tobacco. The current goal of the coalition is to promote and pass a city-wide ordinance on tobacco free public places.

Representatives of the coalition have been actively involved in the planning of the Billings Community Incentive Program proposal. The coalition will continue this involvement by participating in the Communities that Care Committee as well as in other initiatives outlined in this proposal.

Billings District #2 Prevention Task Force Report

In response to the many health and safety issues that are faced by the student population in District 2, administration is continually approached by prevention programs and well meaning citizens who are interested in offering health promotion programming within the district. The schools within the district offer an impressive number of prevention activities largely due to the fact there is a captive audience of 16,000 students. Unfortunately these requests can be burdensome and never ending. As a result and in light of the recent Montana Prevention Needs Assessment, District #2 administration and school board felt that this would be an opportune time reexamine the current health curriculum as well as reevaluate the prevention programming as a whole within the district. A task force of school and community members was created to examine the existing data and programs. The task force identified the following action items as recommendations for future prevention efforts.

Montana State University - Billings

Faculty of the College of Education and Human Services at Montana State University — Billings have played an active role in each of the groups identified in this community readiness statement. Providing health promotion technical assistance and student workers to local prevention efforts, MSU-Billings has demonstrated its desire to participate in community prevention initiatives.

Collaborating closely with both the Billings Healthy Communities Coalition and local school districts, university personnel provide a unifying force and help ensure a research-based approach to prevention planning.

Optimal Health Concepts

Optimal Health Concepts is a thirteen year old private health promotion consulting firm that has operated in the Billings area for the past four years. Working on both a national and local level, this company provides services to businesses, educational institutions and individuals. Recent consulting projects have included school health planning assessments, health care market research, corporate and school worksite health promotion, and interactive multimedia production. As volunteer members of the Billings Healthy Communities Coalition, the principals of this company have been able to provide important insights to effective prevention planning. Under contract to this grant, Optimal Health Concepts will develop the social marketing campaign and oversee all evaluation efforts.

STATEMENT OF NEED
 

The Billings CIP will target youth within the boundaries of the 8 Billings School Districts (see above). The need to target youth within Billings is based on information obtained from several data sources. The 1999 Youth Risk Behavior Survey revealed that for the 345 high school students in school district #2:

The 1999 Youth Risk Behavior Survey revealed that for the 345 middle school students in school district #2: In addition, the Montana Prevention Needs Assessment revealed the following as major risk and protective factors to target with prevention efforts in Billings School District #2. The 1999 Community Indicators Report for Billings showed the number of youth drug charges in Billings had jumped from 19 in 1991 to 222 in 1997. Also according to the 1997 Yellowstone County Behavioral Risk Factor Surveillance Survey, 21% of adults smoke cigarettes, 52.6% drink alcoholic beverages, and 3.3% chew tobacco.

During 1994, numerous agencies within Billings participated in the Yellowstone County Need Assessment. The need for parent education was listed as one of the top three major concerns. Additionally, 409 adults were surveyed during 1998 using funding from Montana Board of Crime Control. Regarding the major gaps in youth risk behavior, parent involvement (45.3%) was by far the most common answer.

A survey recently conducted for the Billings Gazette revealed that community resident have a high level of awareness and concern about he risk of tobacco, alcohol and drug use within the community. The survey participants noted their greatest concern was for youth at risk for substance abuse.

Given these data, Billings has some unique challenges in addressing alcohol, tobacco and other drug use. To meet these challenges, Billings has many existing programs that provide the area with a rich assortment of prevention activities. A few of these programs include Billings' Promise, Big Brother and Sisters, the Boys & Girls Club, Community After School Activities Inc., and Second Step through the Family Tree Center. Beyond these few programs, students from Montana State University - Billings began a process of asset mapping for Billings in an effort to identify additional community resources.

Despite the numerous program efforts currently underway in Billings, more needs to be done to support existing programs and provide a structure for a coordinated, unified prevention effort. The BCIP will provide the vehicle to accomplish this task.

To address the needs of diverse groups, the BCIP will target all youth through a variety of program offerings. Some approaches target all area youth (i.e., school curriculum, social marketing, etc.) while other approaches will target high-risk youth (i.e., PEERsuasion, mentoring, etc.).

A number of community data sources will be used to help track the impact and outcome of the BCIP. These data sources include the Youth Risk Factor Behavior Survey, Montana Prevention Needs Assessment, and the Community Indicators Report. Billings School District #2 has participated and will continue to participate in the Youth Risk Factor Behavior Survey and the Montana Prevention Needs Assessment.

The Community Indictors Report was first prepared in 1998. The key elements of this report were selected by a group of community experts and coincide with the categories found in the Community Needs Assessment. The Report provides a snapshot of current community conditions and trends based on quantitative data gathered from a variety of sources. This report provides valuable local information that allows the community to focus prevention efforts. Social indicators for Yellowstone County that relate to risk and protective factors will be tracked through this annual report.

Additional data sources will be used to follow the broader success of the prevention efforts. These sources include the Yellowstone County Health Profile and the Billings Community Resource Information System (CRIS).
 
 

GOALS AND OBJECTIVES


IDENTIFICATION OF SCIENTIFICALLY DEFENSIBLE PREVENTION PRACTICES

Ongoing Community Organization for System Wide Substance Abuse Prevention

The Billings community has demonstrated a commitment to systematically address important health issues through the Billings Healthy Community Coalition (BHCC). In a city the size of Billings with its variety of health care providers and prevention resources this is no small task. As a result of the Billings Community Incentive Program, a community wide prevention committee (i.e., Billings Communities that Care Committee) will receive State sponsored Communities that Care training on September 27, 1999. This committee will report to the BHCC and their efforts will effectively bring together various segments of the community to address substance abuse prevention.

The Communities That Care model has been identified as a best practice model for its ability to mobilizing communities to address adolescent problem behaviors (Arthur et al., 1994). Communities That Care incorporates the following critical components:

The Billings community is already on its way to accomplishing many of the tasks outlined above and the Community Incentive program has helped us to refine our focus. Efforts to create a prevention plan for our community are also based upon another best practice model: the Midwestern Prevention Project (MPP). The Midwestern Prevention Project is a comprehensive, community-based, multi-faceted program for adolescent drug abuse prevention. Although initiated in a school setting, this model goes beyond this setting into the family and community contexts. The MPP disseminates its message through a system of well-coordinated, community-wide strategies: mass media programming, a school program and continuing school boosters, a parent education and organization program, community organization and training, and local policy change regarding tobacco, alcohol, and other drugs. These components are introduced to the community in sequence at a rate of one per year, with the mass media component occurring throughout all the years. The central component for drug prevention programming, however, is the school.

Active social learning techniques (i.e., modeling, role playing, and discussion, with student peer leaders assisting teachers) are used in the school program, along with homework assignments designed to involve family members. The parental program involves a parent-principal committee that meets to review school drug policy, and parent-child communications training. A consistent message supporting a non-drug use norm is delivered via the other three components: mass media coverage and programming, community organization, and the local health policy change component. All components involve regular meetings of respective deliverers (e.g., community leaders for organization)

To review and refine programs.

Evaluations of the MPP have demonstrated for program youth, compared to control youth: reductions of up to 40 percent in daily smoking; similar reduction in marijuana use, and smaller reductions in alcohol use maintained through grade 12; effects on daily smoking, heavy marijuana use, and some hard drug use have been shown through early adulthood (age 23); and increased parent-child communications about drug use. Further, these evaluations have demonstrated that the MPP facilitated development of prevention programs, activities, and services among community leaders (Pentz, M.A., Mihalic, S.F., & Grotpeter, J.K. 1998).

As prevention professionals, the Billings Communities that Care Committee understands that there is no magic bullet to successful programming and we are committed to adopting successful practices in our community in a comprehensive manner. This will be accomplished by using multiple prevention strategies, delivered through multiple domains, targeting substance abuse and related problem behaviors (e.g., school prevention curriculum, mentoring programs, peer led interventions, social marketing and media counter advertising). Within the first year of funding for this project the overall goal is to enhance identified youth protective factors while reducing risk factors. In an analysis of current programs and a comparison to identified needs, we are attempting to institute new programs and strengthen existing programs where needed. In the course of the next three years it is likely that we will identify additional areas in need of development and future-funding requests will reflect continued assessment and planning.

Prevention efforts will entail school-based initiatives; community program initiatives and mass media utilization as described below.

School-Based Initiatives

Billings School District 2 Prevention Programs

In response to the results of the 1997 Youth Risk Behavior Survey, ongoing curricular planning, and continual requests from various community groups to institute prevention programs, the School Board of the Billings School District convened a Prevention Task Force to examine existing programs and make recommendations for future planning. Prevention Task Force membership included school faculty and administrators, community health and human service professionals, representatives of the faith community, Billings police and parents. The group met over the course of five months reviewing school based prevention programs and produced a final report that was accepted by the School Board on June 7, 1999.

The report, which is included as Attachment H, highlights recommendations for substance abuse, teen pregnancy, academic failure, chronic and communicable disease, violence and unintentional injury prevention. Each of the above areas represents complex issues with numerous underlying causes. Much of the prevention research can be summarized by a statement from one expert who said, "For every complex problem there is a simple solution, and it is wrong". Prevention experts generally agree that a host of risk factors and protective factors must be addressed if prevention programs are to have a significant impact. School based prevention programs must be broad based and system wide. Ultimately they must reflect a cultural change that places children's’ health and wellbeing first.

The report noted that the Billings Schools’ prevention programs consist of a collection of fragmented and sometimes ineffective approaches. When effective research based programs were utilized, they were often only available to certain students in specific schools. To more effectively address the above priority areas, the Billings District 2 Prevention Task Force recommended adopting a model promoted by the Centers for Disease Control and Prevention (CDC) and numerous other health professional groups: the Comprehensive School Health Program (CSHP).

The purpose of a CSHP model is that it functions by saturating the school with consistent health messages in an attempt to change the culture and climate of a school or school system. The Comprehensive School Health Program utilizes: Multiple disciplines, to employ; multiple health promotion interventions (Policy Mandates, Environmental Change/Facility Modification, Direct Intervention, Social Support, Role Modeling, Media, and Curriculum); which are provided through multiple channels, (School, Community, Home, and Media); by multiple agents (Parents, Professionals, and Peers); assuring multiple consistent messages. The Comprehensive School Health Program (CSHP) consists of the following eight areas:

School/Community Prevention Committee

The first recommendation of the school board prevention task force was the establishment of a standing committee on prevention programs to report to the superintendent of schools. This recommendation was approved and the committee will begin its work this fall. The committee with membership from both the school district and the community at large will be responsible for the review of existing and proposed prevention programs including curriculum. Working in collaboration with the Communities that Care Committee, this group will work to ensure that best practices (i.e., level 4 and 5) are employed where ever feasible in the School District’s long term planning. This group will also focus on consistent assessment and evaluation (YRBS & Montana Prevention Needs Assessment) of Billings youth to determine both prevention needs and to evaluate the effectiveness of prevention programming.

Comprehensive School Improvement Intervention: Healthy School Environment

The Prevention Task Force of the Billings School District has identified the overall climate of Billings schools as an area in need of significant improvement. An analysis of the Montana Prevention Needs Assessment reinforced observations of Task Force members. As a component of the Comprehensive School Health Model this area is directly related to a number of community, school and peer/individual protective and risk factors identified in Billings. Changing the culture and climate of the schools will have a direct impact on increasing awards for pro-social involvement, while decreasing the risk factors of: laws and norms favorable to ATOD use, low commitment to school, early initiation of problem behavior, attitudes favorable to ATOD use, perceived risk of ATOD use, antisocial behavior, interaction with antisocial peers and rewards for antisocial involvement.

Based upon type 4 and 5 principles and practices included in the Child Development Project (CASP Grant #2647), Multi-Model School-Based Prevention Demonstration, Norms for Behavior (CASP Grant #2630), Seattle Social Development Program (National Institute on Drug Abuse, 1997) and Rule Setting in School and Organizational Change in Schools Using the Program Development Evaluation (PDE) Method (Gottfredson, 1986), funding from the CIP will assist the school district in facilitating and sustaining necessary changes. The aforementioned programs have utilized similar methods to empower schoolteachers and administrators to systematically improve the instructional climate, change classroom management, establish behavioral norms and increase student participation and school bonding.

As stated in Preventing Crime: What Works, What Doesn’t and What’s Promising, Office of Justice Programs' Research Report, "programs aimed at setting norms or expectations for behavior, either by establishing and enforcing rules or by communicating and reinforcing norms in other ways, have been demonstrated in several studies of reasonable methodological rigor to reduce alcohol and marijuana use and to reduce delinquency. Note, however that schools where rules were manipulated also used school teams to plan and implement the programs, so it is not possible to separate the specific effects of school rules and discipline strategies from the more general effects of encouraging teams of school personnel to solve their schools' problems." (p. 16).

Using the Seaside model (Davis & Fetro, 1986) of health promotion in schools, teams of teachers, administrators, and support staff will attend a week long school health conference each Summer at the Montana State University-Billings Campus. During the week teams will be given information on risk and protective factors for their area schools as well as detailed descriptions of effective practices in school improvement related to ATOD prevention. Teams will receive training on the successful implementation of measurable school objectives and be given the task of formulating an action plan for the improvement of their school during the next school year. Teams will be required to measure and report their progress by end of the calendar year and once again at the conclusion of the school year in a final report to the prevention committee of the school district.

Changes resulting from the planning activity will include efforts to increase clarity of rules and consistency of rule enforcement and activities to increase students’ success experiences and feelings of belonging. This strategy focuses on school-wide efforts to redefine norms for behavior and signal appropriate behavior through the use of rules. These activities target the entire population in each school. An evaluation of a similar process in the Program Development Evaluation (PDE) method (Gottfredson, 1986), demonstrated that students in the schools using PDE reported significantly less delinquent behavior and drug use, had fewer suspensions, and fewer school punishments, and less rebellious behavior after the first year of the program.

Organizing the school health conference in conjunction with Montana State University-Billings will allow organizers to offer incentives in the way of graduate credit scholarships for all school personnel that attend. This model will allow all 34 schools in this district to begin implementing consistent system wide changes while allowing local decision making and ownership of action plans at each school. Operating each summer of the grant period this conference will expand to allow rural elementary and middle schools (N = 6) that feed into the Billings School System to also attend.

Billings School District 2 K-12 Prevention Curriculum

The Billings School District Prevention Task Force has identified curricular revision as a critical area for effective prevention in the Billings schools. Funds acquired through this grant will allow School District 2 to improve prevention programming in grades K-12 by implementing curricula demonstrated to be effective in reducing substance use and abuse. Beginning in the Fall 1999 academic year the school/community prevention committee will review and choose from curricular packages have been identified as level 4 and 5 best practice models (e.g., Growing Healthy, Life Skills Training, and Teenage Health Teaching Modules).

A number of these curricula have demonstrated impressive effects in reducing alcohol, tobacco, and other drugs. Life Skills Training is a case in point. The Life Skills training program has been extensively studied over the past 16 years. Results indicate that this prevention approach can produce 59- to 75-percent lower levels (relative to controls) of tobacco, alcohol, and marijuana use. Long-term follow-up data from a randomized field trial involving nearly 6,000 students from 56 schools found significantly lower smoking, alcohol, and marijuana use 6 years after the initial baseline assessment. The prevalence of cigarette smoking, alcohol use, and marijuana use for the students who received the Life Skills Training program was 44 percent lower than for control students, and the regular (weekly) use of multiple drugs was 66 percent lower (Preventing Drug Use Among Children and Adolescents: A Research-Based Guide, National Institute on Drug Abuse, 1997, page 22.)

Effective teacher training and access to quality teaching materials is essential to curriculum implementation. Curricular materials and teacher training for all Billings schools and Lockwood schools (N = 33) will begin in the first year of this grant project. In subsequent years, training and curriculum materials will be provided for new teachers and independent schools (N = 6) that feed into the Billings School System. Training and graduate credits will be provided through Montana State University - Billings as part of the implementation plan.

As the curriculum is being implemented a computerized evaluation process will also be developed. Consistent with other curricular areas in the Billings School District (e.g., Math, Language Arts, and Science) a computerized student assessment program will track and evaluate student learning. When utilized by classroom teachers this system will allow consistent analysis of student skills that are related to curricular objectives, thus providing feedback to district administrators and parents of district, school and individual student progress. Parental notification and involvement is a recognized principle of successful prevention programming. Data generated by this system will become part of the evaluation process for this grant cycle.

Project HELP (Health Education Leading Peers)

A common principle of many type 4 and 5 prevention models is the use of peer led interventions (The Residential Student Assistance Program, Smart Leaders, Peer Support Retreats, Project Success, Project PATHE, Perth Amboy Community Partnership for Youth, Growing Up Well, and Project Northland). Educational prevention approaches that include peer-led components are more effective than programs that do not include these kinds of components (Errecart et. al., 1991, Tobler, 1986,1992). The peer education program planned for the Billings School District will supplement the formal educational process of the prevention curriculum. Peer educators will be used to target the Billings high school’s risk factors of early initiation of problem behavior, attitudes favorable to ATOD use, perceived risk of ATOD use, friends’ ATOD use, antisocial behavior, interaction with antisocial peers, and the protective factors of rewards for pro-social involvement and social skills.

During the first year of this program a peer educator resource and referral manual will be developed by health education/promotion college students (N = 6) working under the direction of Montana State University - Billings. In spring of 2000, students (Juniors and Sophomores) nominated by high school teachers at each of the three high schools will be asked to apply to become peer health educators working in Project HELP (Health Education Learning Partners). An application and interview process will used to select 25 students from each high school that are representative of the student body. These 75 students will attend a summer training institute at Montana State University-Billings.

Peer educators usually require extensive prior instruction to prepare them to present before or engage their peers. While at the Summer Institute students will receive extensive training in teenage health concerns with considerable attention to ATOD issues. Students will tour residential and outpatient drug treatment facilities, and be given presentations by area health professionals and law enforcement officers. Each peer educator will also undergo training in tobacco cessation methods, conflict resolution, stress management, theatrical skills, health education strategies, and general counseling methods.

Beginning in the fall of 2000, representatives from the peer groups of each high school will serve on the School/Community Prevention Committee, the Billings Healthy Community Coalition and the Billings/Yellowstone County Tobacco Free Coalition. As members of these planning groups, students will provide valuable insights to prevention planning.

Working with the Billings/Yellowstone County Tobacco Free Coalition, peer educators will also fulfill a valuable community service as they take part in monthly retail tobacco compliance checks in the greater Billings community. Accompanied by volunteer adults and college student supervisors, students will attempt to purchase tobacco products at various locations in the city of Billings. Retailers who sell tobacco products to underage individuals will be reported to authorities and will be required to pay a fine. This will subsequently reduce the availability of tobacco products to underage youth.

Peer health educators will also be involved in the task of developing selected social marketing media messages for television, radio and printed media. Members of the Billings Broadcasters Association, the Billings Gazette, and the Billings Advertising Federation have agreed to assist in this process providing training, technical assistance and funding. As part of the social marketing plan, peer health educators will be featured in radio, TV and print media to bring greater visibility to the local campaign.

During the school year college student supervisors/mentors will work with students to develop a marketing plan for the services that they provide to students and the community. At the beginning of the fall 2000 school year, each high school student will receive an informational pamphlet describing Project HELP and the services that are available through the peer educators. Under the direction of college students, peer educators at each school will develop a schedule to offer health advice on a drop in basis. Monthly tobacco cessation classes will be offered for students that want help in quitting, or for information on helping friends and family members to quit. Weekly outreach, informational programs, and drug free school activities will planned throughout the school year.

Peer health educators will also be utilized to offer cross-generational drug education programming to middle and elementary school students as part of the formal curriculum. Students will also be utilized to bring drug free messages to students taking part in Community After School Activities (CASA). This and other forms of community service will become an established requirement for students trained as peer health educators.

School Counseling Improvement Program

The Billings School District Prevention Task Force has identified counseling and psychological services as a school component that is in need of improvement. The new School/Community Prevention Committee will examine the role of counseling services in the schools as they pertain to early identification and referral of students with emotional and substance abuse problems. An evaluation of existing programs and recommendations with action steps will be made at the conclusion of the 99/00 academic year.

Community Program Initiatives

Community After School Activities, Inc.

Community After School Activities, Inc. (CASA) provides academic enrichment options and a safe place for elementary school children after school hours. Established in 1991, CASA programs are serving a growing number of children in the Billings area and CASA currently operates 5 sites with its 6th site, a school-based program, opening this Fall at Sandstone Elementary. The Sandstone program incorporates the concept of a school-based community learning center by utilizing a comprehensive, collaborative approach of school, not-for-profits, private child care centers, and community educational and recreational entities working collectively to provide opportunities for intermediate age children in the after school hours.

After-school programs have met with success around the country as model programs have been implemented. The assumption is that communities fare better when children are kept busy in meaningful activities. For example, such programs have proven to reduce the juvenile crime rate, the likelihood that youth will use tobacco, and have increased the self-confidence and academic performance of youth (U.S. Department of Education, 1998). Despite these initial findings, prevention professionals remain skeptical that alternative activities like after-school programs are truly effective. Alternative activities such as organized sports and elaborate field trips are viewed as "hooks" that attract youth to community-based prevention programs. "The implication is that other activities, such as skills training, are more essential components of prevention programming" (Center for Substance Abuse Prevention, 1996, pg. 27-28).

Understanding the importance of prevention activities and the necessity to implement skills building activities into their programming, CASA has developed a collaborative relationship with The Family Tree Center, 4/H, Junior Achievement, Boys & Girls Club, and Billings City Parks and Recreation. Through these collaborative relationships, youth in the intermediate CASA programs will be able to receive enriching educational activities from trained professional educators that include exposure to the Second Step curriculum and SMART Moves. In addition, youth have the opportunities to spend time with caring adults and to participate in such hands on activities as science experiments, computers, games, outdoor activities, imaginary play centers, guest presenters, art activities, and other health and nutrition programs.

During 1997-1998, 294 children were served through CASA. The implementation of 2 additional sites will allow the program to serve 100 more children. Funding is requested for the program so that 2 additional after-school sites targeting 4th -6th grades might be implemented by the year 2002. Funding will initially be used to help support the development of the new Sandstone Elementary School CASA program. During year 2 and 3, an additional school-based CASA project will be implemented using CIP funds. Site operation beyond the funding cycle will be continued through a fee for service basis.
 
 
 
 
 
Risk Factor(s) addressed:
  • Community laws and norms favorable toward drug use
  • Early initiation of problem behavior
Protective Factor(s) addressed: 
  • Opportunities
  • Skills and recognition
CSAP Strategy: 
  • Education
  • Information Dissemination 
  • Alternatives

Boys and Girls Club: SMART Moves/SMART Leaders

"The Boys & Girls Clubs SMART Moves is one of the very few programs in the country that offer excellent prevention teaching combined with challenging supervised activities. The program is a real catalyst for change for very high-risk children, their families, and their communities. Expanding SMART Moves should be a top priority for our nation's efforts to combat substance abuse."

For 29 years, Boys & Girls Club of Billings & Yellowstone County has been in the forefront of youth development, working with young people from disadvantaged economic, social, and family circumstances. The Boys & Girls Club of Billings & Yellowstone County has actively sought to enrich the lives of girls and boys whom other youth agencies have had difficulty in reaching. In a world that has never seemed more threatening and devoid of promise for a disproportionate number of America's children, the Boys & Girls Club of Billings & Yellowstone County provides a tangible measure of hope. The Club offers young people what they need and want most - adults who respect and listen to them; a safe environment where they can have fun and be themselves; and interesting, constructive activities that channel youthful energy into challenging pursuits.

Today, over 2000 boys and girls at risk and in need are taking advantage of the programs, activities, and services provided by the Boys & Girls Club of Billings & Yellowstone County. They benefit from trained, caring, professional staff and volunteers who help young people take control of their lives, envision productive futures, and reach their goals. The SMART Moves program will contribute significantly to the positive, overall development of Club members.

Responding to the urgent need for an effective prevention program, Boys & Girls Clubs of America developed and field-tested a comprehensive program to help young people develop skills to resist alcohol and other drug use, and premature sexual activity. The results were outstanding. Called SMART Moves, the program is based on two rigorously tested curricula: Life Skills Training (Gilbert Botvin, Ph.D., Cornell University) and Project SMART (William Hansen, Ph.D., University of Southern California). Additional results have also shown that various components of the SMART Moves program have reduced overall drug use, marijuana-related behavior, cigarette-related behavior, alcohol-related behavior, and ATOD drug use knowledge(Center for Substance Abuse Prevention, unpublished document).

SMART Moves recognizes that in addition to resistance training and the development of social skills, self-esteem is a very important factor in regulating basic human drives and attitudes.

When children are made to feel that they matter, that they have a unique contribution to make, and when they are helped to understand their feelings, they are less likely to endanger their

own health or that of others by indulging in behaviors that put them at risk.

SMART Moves also recognizes that in order for youth to learn and apply prevention principles, prevention programs must include parents and members of the community. SMART Moves uses a team approach to implement the program. The prevention team consists of Club staff, community representatives, parents and older teens.

The objective of the SMART Moves program is to prevent or delay the onset of alcohol and other drug use, and sexual involvement by young people. This is accomplished by:

  1. Increasing participants' knowledge about alcohol and other drugs and sexuality.
  2. Increasing communication among staff members, parents, guardians, and Club members regarding alcohol and other drugs and adolescent sexual involvement.
  3. Helping pre-teens identify and resist peer and media pressures to use alcohol and other drugs, and understand the physical and social changes taking place in their lives.
  4. Helping teens develop and improve skills around making decisions, resisting social and peer pressures, and coping with the stress of growing up.
  5. The SMART Moves curriculum is comprised of the following components:
Through these program components, 125 youth will be involved in small group prevention activities; over 500 will be involved in Club/community-wide prevention activities; 9 parents will be trained; and 25 volunteers will help in community service projects.

A member of the staff of the Boys & Girls Club of Billings & Yellowstone County will coordinate the SMART Moves program. His/her responsibilities will be to manage all aspects of the program including: recruiting participants, training and supervising prevention team members, scheduling and facilitating small group programs, planning and implementing club/community events, record-keeping, publicity, evaluation of the program and compilation of year-end report.

A grant of $50,000 will enable the Boys & Girls Club of Billings & Yellowstone County to implement the SMART Moves program to help young people in our community acquire the knowledge, skills, self-confidence and self-esteem they need to avoid alcohol and other drug use, and premature sexual activity. The program will be promoted through the media.

A report will be compiled on the number of youth, parents, professional and volunteer staff, and others in the community who participated in SMART Moves. The report will also contain descriptions of Club/community prevention events and the number of people involved, as well as descriptions of community service projects undertaken. The report will be disseminated to donors, schools and other agencies, and to the media.
 
Risk Factor(s) addressed:
  • Friends who use
  • Favorable attitudes toward drug use
Protective Factor(s) addressed: 
  • Skills:  Resistance and social skills
CSAP Strategy: 
  • Information dissemination
  • Education
Type of Strategy: Universal
Populations found to be appropriate for this promising practice: 12-15 years old, African American, Hispanic,

Caucasian

InterMountain Planned Parenthood: Friendly PEERsuasion

Friendly PEERsuasion is a program designed by Girls Incorporated to help girls of middle school age (generally ages 11 through 14) acquire the knowledge, skills and support systems to avoid substance abuse. InterMountain Planned Parenthood will include PEERsuasion in its First Things First program which is an after school prevention program targeted to inner-city Native American girls.

Working in collaboration with the Indian Health Board, First Things First will provide the opportunity for 15-20 girls to meet weekly and participate in a program designed to reduce teenage pregnancy. The groups build self-esteem, empower girls with knowledge and communication skills and create a strong, positively-focused peer group. The group also learns of the dangers of alcohol and drugs use, particularly their effect on unsafe sexual behavior and unwanted pregnancy. A project coordinator with training and materials from Girls Inc. will be able to easily include the Friendly PEERsausion program in the First Things First program.

In the first phase of PEERsuasion, the girls participate in 14 one-hour sessions facilitated by a trained adult leader, involving hands-on, interactive and enjoyable activities such as games, group discussions and role-plays. Through these activities participants learn about the short-term and long-term effects of substance abuse, experience healthy ways to manage stress, learn to recognize media and peer pressure to use drugs, practice skills for making responsible decisions about drug use, and prepare to become peer leaders. Each session focuses on a particular objective while reinforcing skills and knowledge introduced in previous sessions. After completing this core curriculum the participants are certified as peer leaders (PEERsuaders).

In the second phase of the program, small teams of peer leaders use what they have learned in phase 1 combined with their own experiences and creativity to plan and implement eight to ten short sessions of substance abuse prevention activities for children ages 6 through 10 (PEERsuade-Me's). Working with their adult leaders, they present factual information and model and practice skills, attitudes and behaviors related to substance abuse prevention.

This program has been evaluated nationally at demonstration sites that included girls from differing ethnic and racial backgrounds who lived in a variety of high-risk situations. Friendly PEERsuasion was effective in delaying initial or repeat substance use among younger participants. Younger participants also were likely to report leaving situations in which friends were using harmful substances. (Weiss, & Nicholson, 1998).
 
Risk Factor(s) addressed:
  • Early initiation of problem behavior
  • Friends who engage in problem behavior
  • Friends who engage in problem behavior
  • Favorable attitudes toward problem behavior
Protective Factor(s) addressed: 
  • Opportunities
  • Skills and recognition
CSAP Strategy: 
  • Education
  • Alternatives
Type of Strategy: Universal
Populations found to be appropriate for this promising practice: African-American, Caucasian (nonminority), Latina, Native American

Big Brothers and Sisters

Big Brothers and Sisters of Yellowstone County offers mentoring services for children between the ages of 6 and 17 through a multi-program approach including:

Funding is requested for program expansion with emphasis on High School Bigs, Team mentoring, and Site-based Mentoring. This expansion has the potential to provide additional mentoring services to at least 200 children including the High School Bigs who receive orientation, training, and mentoring from the Big Brothers and Sisters staff.

Mentoring is one-on-one relationships between adults and youth at higher risk. In evaluations of mentoring programs that have appeared in peer reviewed journals, most programs feature three to four meetings a month or more between mentor and child, with each meeting lasting at least for several hours. Community-based mentors see juveniles in a wide range of settings, including home, movies, professional sports, plays, and concerts. They may talk frequently on the telephone, with mentees calling mentors as well as vice versa... Mentors may be paid or unpaid, college students or adults. All of them receive some sort of training, although the infrastructure supporting mentoring relationships varies. Adult volunteers in the oldest formal mentoring program, the 90+ year-old Big Brothers and Sisters of America, for example, are subjected to extensive background examinations to screen out potential child molesters.

Mentoring provides the highest dosage of adult-child interaction of any formal community-based program. Compared to street workers and recreation program supervisors, mentors can develop much stronger bonds with juveniles at risk. In theory, they can gain the power of "legitimacy" based on a pattern of respect and support the mentor establishes with the juvenile, so that the mentor's approval and attention becomes a valued resource. That resource then gives the juvenile a "stake in conformity", something to lose if the juvenile gets into trouble with the law (Prevention Pipeline, 1997).
 
Risk Factor(s) addressed:
  • Early initiation of the problem behavior
  • Low commitment to school
Protective Factor(s) addressed: 
  • Bonding
  • Adults with healthy beliefs and clear standards
  • Healthy beliefs and clear standard

Careful examination of community-based mentoring evaluations supports a conclusion that they are an [effective] approach to preventing crime risk factors, notably drug use. In an evaluation of the Big Brothers and Sisters program, the treatment group children [those in mentoring relationships] had a 45 percent less reported onset of drug abuse than the control group children, who had been put on the waiting list. They also had 27 percent less onset of alcohol use and 32 percent less frequency of hitting someone. The program also reduced truancy: treatment group children skipped 52 percent fewer days of school and 37 percent fewer classes on days they were in school (Department of Criminology and Criminal Justice, 1997, pg. 3-24).

Building Skills For Adulthood Program

Research indicates that youth discharged from out-of-home care have a number of significant needs that could effect their ability to lead productive lives as adults after discharge from foster care. Problems include: (1) few job skills or experience; (2) physical and mental health issues; (3) unmet housing needs which lead to a high number of homeless individuals; (4) alcohol and drug abuse problems; (5) high rate of early parenthood; (6) educational deficiencies; (7) inadequate interpersonal social skills; and (8) minimal money management skills (Barth, 1990; Harari, 1980; Mech, 1988; Stien & Carey, 1986; Westat, 1991; Festinger, 1983; Bass, 1992; Gershenson & Kresh, 1986; Cook & Ansell, 1986; Ohio Dept. of Human Services, 1987; Piliavin, Sosin & Weterfelt, 1987; Susser, Struening & Conover 1987). Clearly, the above needs are significant.

Building Skills for Adulthood addresses these issues through a multi-program approach:

Risk Factor(s) addressed:
  • Tangible life skills
  • Intangible life skills
  • Social and personal relationships
  • Housing
  • Education
  • Employment
Protective Factor(s)
  • Relationship with a positive adult role model
  • Knowledge of community resources
  • Tangible & Intangible life skills

Building Skills for Adulthood evaluates the effectiveness of the program through research packets, consisting of 8 instruments of evaluation, pre and post assessments (completed every 6 months), and monthly phone calls to youth and mentors.

Additional funding would enable the Building Skills for Adulthood program to expand its services to additional youth within the community who would benefit from these services.

Second Step Violence Prevention Program and Family Guide to Second Step

Violence in our society is increasingly recognized as a public health concern, and research suggests that children who use violence as a problem solving strategy are more likely to engage in criminal activity as juveniles and young adults than children who have learned more effective problem solving skills. Violence, in addition to sometimes leading to severe physical injury, can also lead to non-physical injuries (fear, lack of trust, etc.) that can increase aggressive behaviors and disrupt a child’s ability to participate effectively in school and community. Additionally, the social and emotional issues that often precede violence?and proceed from it?can also lead to drug and alcohol use, high-risk sexual activity, depression and school drop out (Frey & Sylvester, 1997).

The Second Step to Violence Prevention Program is a systematic program for fostering children’s social and emotional development. This nationally recognized program has been rigorously evaluated and shown to be effective in increasing prosocial skills in children and decreasing aggressive behaviors (a longitudinal study in presently being conducted by Committee for Children, the agency that developed the program, and the University of Washington School of Medicine. A randomized controlled trial concluded that the curriculum appears to lead to moderate observed decrease in physically aggressive behavior and an increase in neutral or prosocial behavior in school?Grossman et. al., 1997).

The Second Step Program has been available to schools in Yellowstone County since 1989, with varying degrees of implementation. The purpose of this proposal is to insure greater coordination and on-site consultation with teachers and schools to insure that all schools with access to the curriculum are utilizing it to the fullest extent possible.

Moreover, research has demonstrated that prevention programs that offer a parents’ component have a greater chance to affect long term change. The Family Guide to Second Step allows parents to learn the same problem solving and violence prevention skills their children are learning; they can use this knowledge to practice and reinforce these skills with their children. Additionally, the Family Guide provides an excellent opportunity to provide parents with parent education in a non-threatening manner.

The program will be offered through the Family Tree Center which has provided prevention education training to teachers in Yellowstone County and the surrounding area for over 10 years. In addition to the Second Step Program, The Family Tree Center also provides training and resources to teachers regarding personal safety curricula and recognizing and reporting abuse. The prevention education coordinator is a Montana certified (K-8) teacher and is certified by Committee for Children to train teachers in the Second Step Curriculum. She is certified through Montana State University-Bozeman to offer CEUs for Early Childhood Professionals, and is applying to offer this to K-8 teachers as well.

Through coordination with School District #2 and Lockwood Schools (as well as other in-county schools), six teachers and support staff training will be scheduled over the course of the school year. Additionally, four "booster" training will be scheduled for teachers already familiar with the use of Second Step in the classroom. Through the cooperation of school based Second Step liaisons (already in place at District #2 elementary schools), assessment will be completed to determine the degree of implementation, problems with implementation and teacher comfort with the curriculum. Area preschool staff will also be invited to attend teacher training, and families of young children will be provided opportunities to attend the Family Guide Series.

Eight Family Guides will be provided at local schools; childcare will be provided during the five-week sessions. The Family Tree Center coordinator will insure that each school has the necessary resources to offer this curriculum, and in addition to initial training, the coordinator will provide classroom based training to teachers new to the curriculum. Additionally, curriculum kits will be purchased and provided to schools that need them for implementation.

Second Step has been validated as an effective program in addressing attitudes and social-cognitive deficits that contribute to aggressive and other high-risk behaviors. Through fostering students’ emotional understanding, social problem solving, impulse control and anger management skills, students are better able to meet the stresses of an ever more demanding world. Utilizing this curriculum throughout the day, and pairing it with other social skills programs (CARE, i.e.) increases the effectiveness of the program. Providing the parents’ component as well has been shown to help children transfer these skills to non-school settings as well. Children who develop these skills at a young age are generally able to respond positively to social pressures later on; thus students who actively engage in this training in grades K-9 may be better able to avoid alcohol and drug use later on in adolescence. Surveys, pre and posttests and focus groups will be utilized to collect data regarding the effectiveness of Second Step in our community.
 
Risk Factor(s) addressed:
  • Family management problems
  • Early and persistent anti-social behavior
  • Lack of commitment to school
  • Lack of bonding to society
Protective Factor(s) addressed: 
  • Positive social orientation
  • Bonding: Families, schools, teachers, prosocial friends, positive standards for behavior
CSAP Strategy: 
  • Information Dissemination
  • Education

The Nurturing Program

The Nurturing Program is designed to assist parents develop and improve their nurturing skills in each of four parenting constructs?appropriate expectations, empathy, non-violent behavior management, and appropriate family roles. These four constructs are a set of parental attitudes and behaviors consisting of both cognitive and affective components; to promote change in struggling families, both components must be addressed. The programs’ philosophy, and that of The Family Tree Center, is that parenting is learned and that every parent needs to be supported and nurtured in their parenting role.

The Nurturing Program differs from other parenting curricula in several distinct ways. First, children and parents are taught similar skills and attitudes throughout the program, and they share these experiences during each class session. Second, the Nurturing Program offers assessment instruments designed to measure changes in parental attitudes (both are used at intake and then after the class is completed). Third, the Nurturing Program strives to increase family cohesiveness through a series of learning principles and goals:

The Family Tree Center has offered the Nurturing Programs for the last year, and facilitators received training in the curriculum through Families Count in Great Falls, Montana. The training was conducted by Gerri Labunetz, who is certified by the Nurturing Program to train facilitators. Subsequently, under the supervision of the Family Tree Center staff, additional facilitators have been recruited and trained to utilize the curriculum. Additionally, the agency has provided programs to reduce child abuse and neglect in Yellowstone County since 1985. Recognizing the importance of a comprehensive approach to strengthening families and children, The Family Tree Center offers several family support programs and works closely with other social services agencies in the community. Family support programs offered by The Family Tree Center include:

A volunteer based parent mentoring program designed to assist low to moderate risk families with infants and young children. The volunteer can assist families in accessing community resources, with parenting information and the caring voice of experience. Community Caring volunteers receive initial training and ongoing support and training?including information about the Nurturing Program, which can be offered to families in a home visiting situation.

Parents are provided the opportunity for some "free" time while children are involved in developmentally appropriate preschool and toddler activities. Parents are required to attend groups once monthly so they can learn from the modeling provided by our staff. Childcare is also available for families attending parenting classes and support groups, and a children’s group facilitator is part of the Nurturing Program team.

In addition to the Nurturing Program, The Family Tree Center also offers the Early Childhood S.T.E.P. curriculum as part of its parent education component. Additionally, through cooperation with the Parent Connection, other curricula are available on-site. Ongoing parent support groups provide parents the opportunity to share the joys and frustrations of parenthood with other parents in groups facilitated by Family Tree Center staff members.

Parents are invited to check out materials on topics ranging from bonding and attachment issues to parenting adolescents. The resource library is also available to other professionals in the community.

The Family Tree Center will add two additional Nurturing Programs to those already scheduled and funded by other granting agencies, and the Center will provide training and support to additional Nurturing Program parent and children’s group facilitators. Additionally, the Nurturing Program will continue to be utilized by volunteer parent mentors. Intake and exit information will be collected by Family Tree Center staff, and the program coordinator will schedule classes and facilitator trainings.

Parents will be asked to complete intake interviews, which will consist of questions regarding family risk factors (poverty, social isolation, history of abuse and neglect, i.e.) and the Adult Adolescent Parenting Inventory (AAPI) and Nurturing Quiz prior to participation in the Nurturing Program. The AAPI and the Nurturing Quiz, along with an exit questionnaire, will be utilized after the class has been completed. The AAPI and Nurturing Quiz are instruments that accompany the Nurturing Program, and they are designed to measure changes in parental attitudes and behaviors.

The Family Tree Center will offer one twelve-week Nurturing Program for parents and their 5-12 year old children, and one nine week session for parents and their infants. In addition to the children’s groups offered simultaneously, additional childcare will be available for children younger (or older) than the target age. Additionally, parents attending the Nurturing Program groups will be invited to attend other informative groups over the course of the year (anger management, nutrition and child development, i.e.) and to participate in other Family Tree Center programs.

The Family Tree Center will provide two facilitator training sessions and ongoing support to facilitators involved in implementing the Nurturing Program. Group facilitators will be recruited from agencies that serve children and families (School District #2 Parent Connection, Family Support Network, Head Start, i.e.) and invited to attend these trainings, thus facilitating the offering of additional groups through other facilities. All families involved in groups offered by Family Tree Center trained facilitators will complete assessment tools through The Family Tree Center.
 
Risk Factor(s) addressed:
  • Family management problems
Protective Factor(s) addressed: 
  • Bonding: Family
CSAP Strategy: 
  • Information Dissemination
  • Education

Preparing for the Drug Free Years

The protective and risk factor assessment for Billings high school students indicated that considerable improvements could be made in the areas of family attachment, poor family management, poor discipline, family conflict, family history of antisocial behavior and parent attitudes favorable to ATOD use. These are also areas that are directly impacted by the parent education program developed by Hawkins and Catalano (Office of Juvenile Justice and Delinquency Prevention, 1993) Preparing for the Drug Free Years. In Preparing for the Drug Free Years, parents learn how to increase their children's opportunities for involvement in the family, how to teach skills needed by children and adolescents, and how to provide reinforcement for desired behavior and appropriate consequences for undesired behavior. The program covers the following topics: (1) understanding the risk factors of drug abuse, (2) understanding the nature and extent of the problem, (3) reducing risks by strengthening family bonds, (4) conducting family meetings and fostering family communication, (5) establishing a family position on drugs, (6) identifying and establishing positive reinforcements and appropriate negative consequences, (7) reinforcing a child's use of refusal skills, (8) expressing and controlling anger, (9) increasing children's participation in the family, (10) creating a parent support network. ]

Preparing for the Drug Free Years teaches parents how to reduce critical risk factors that are especially important during the late elementary and middle school years. It is designed to effectively reach adult learners regardless of learning style or educational level. The program teaches parents how to use the basic principles of the social development strategy to strengthen family bonding. As a result, families build protection against risk (Office of Juvenile Justice and Delinquency Prevention, 1993).
 
Risk Factor(s) addressed:
  • Family Management Problems
  • Family Conflict
  • Favorable Attitudes Toward Drug Use
  • Parental Attitudes and Involvement
  • Anti-Social Behavior in Early Adolescence
  • Alienation/Rebelliousness
  • Friends Who Use
Protective Factor(s) addressed:
  • Bonding: Family
  • Opportunities, skills and recognition
  • Healthy Beliefs/Clear Standards

Environmental Changes to Tobacco Use

The primary goal of tobacco-free environmental policies is to create environments that do not expose youth to the use and possession of tobacco. Tobacco is one of the most commonly available and widely used drugs, and its use results in the most widespread

drug dependency. Use of other drugs, such as marijuana and cocaine, is often preceded by the use of tobacco or alcohol. Although most young persons who use tobacco do not use illicit drugs, when further drug involvement does occur, it is typically sequential -- from use of tobacco or alcohol to use of marijuana, and from marijuana to other illicit drugs or prescription psychoactive drugs (32). This sequence may reflect, in part, the widespread availability, acceptability, and use of tobacco and alcohol, as well as common underlying causes of drug use, such as risk-seeking patterns of behavior and deficits in communication and refusal skills. Recent reports on preventing drug abuse suggest that approaches effective in preventing tobacco use can also help prevent the use of alcohol and other drugs (33-35).

Research demonstrates that tobacco use and exposure to secondhand tobacco smoke is a threat to health. Policies restricting the use of tobacco in schools and other environments should reduce adolescents’ exposure to secondhand tobacco smoke and limit places where they can use tobacco and thus reduce the health risks associated with tobacco use and secondhand smoke.

Activities

· Review existing laws and compliance with laws restricting tobacco use in certain settings

· Review the effects of antismoking school policies on adolescent smoking

· Provide technical assistance and guidance on developing and implementing tobacco-free policies and environments

· Educate and inform concerned parties about laws restricting tobacco use in certain settings

Discuss funding to increase inspections of retailer sales to minors.
 
Risk Factor(s) addressed:
  • Community laws and norms favorable toward drug use
Protective Factor(s) addressed:
  • Healthy beliefs and clear standards

The research and practice evidence reviewed indicates that it is possible to implement policies restricting tobacco use in schools and child day-care centers: There is medium evidence that it is possible to influence organizations to develop policies restricting the use, possession, and exposure to tobacco smoke adolescents and adults. Because changes in policies regarding smoking are relatively recent, it is difficult to determine the ultimate effects of these changes on adolescent tobacco use.

Lessons Learned From Reviewed Evidence

· The establishment of smoking regulations can be accomplished through a variety of mechanisms, including State and local laws, and policies at businesses, schools, and child-care centers. Comprehensive policies can decrease prevalence rates, especially when their emphasis is on prevention and cessation.

· Harsh penalties for the possession of tobacco products by minors, such as suspension from school, may be ineffective interventions for enhancing the enforcement of antismoking regulations or for preventing or decreasing adolescent tobacco use. Instead, programs that provide prevention or cessation services, such as tobacco education courses, tobacco cessation programs, or diversion alternatives, may be most effective (Center for Substance Abuse Prevention, 1997, pg. 21-22).

Social Marketing and Counter Advertising

The primary goal of social marketing and counter advertising campaign is to change perceived norms among children and adolescents regarding ATOD use. Research and experience demonstrate that adolescents develop attitudes, beliefs, and behaviors regarding ATOD use from peers, family members, television, and other cultural sources. Adolescents often think that ATOD use is more widespread and universally acceptable than it actually is. Advertising links ATOD use with peer acceptance, success, and good times. Media messages that promote negative images about ATOD use reveal the number of teens who actually use ATOD, and address the unacceptability of ATOD use will help change these perceived norms.

Discussions with Billings’s press, radio and television producers have developed into operational relationships for a local prevention media campaign (See Billings Broadcasters Association and Billings Gazette Memorandum of Agreement). This three-year plus campaign will target youth ages 9 - 18 during peak viewing and listening hours as determined by media market analysis (e.g., 3:30 p.m. - 11:00 p.m., Monday-Friday). Media channels will include a combination of public service announcements and paid message delivery that are nationally, State and locally produced.

In addition to working with the Chemical Dependency Bureau social marketing contractor, Optimal Health Concepts will analyze local ATOD data sets (YRBS & MPNA) risk factors and behaviors to formulate local media messages (e.g., emphasis on marijuana use). Focus groups will be conducted with Billings area teenagers to further develop and pilot test an effective social marketing campaign targeted at specific ATOD issues. With the assistance of professional media producers, Optimal Health Concepts will use high school peer health educators to read radio messages and act in televised messages. Messages created for this campaign will also be included on billboards and posters, in high school newspapers, yearbooks, and in event programs of athletic competitions, theatrical productions, music performances, etc..

The sustainability of the paid messages beyond the completion of this grant period will occur through active enrollment of business sponsors who will appreciate having their business associated with our campaign. Local businesses have been very supportive of the D.A.R.E. program and other youth directed services. Assistance of the Billings Gazette and the Billings Broadcasters Association will be instrumental in the corporate support of this media campaign.

Although expensive, the media campaign can be considered cost effective when one considers the number of youth both inside and outside the Billings area that will be exposed to these messages. The radio and television campaign alone will reach over 100,000 people in the Billings Metro as well as an additional 130,000 people throughout the full market coverage area.
 
Risk Factor(s) addressed:
  • Community laws and norms favorable toward drug use
Protective Factor(s) addressed:
  • Healthy beliefs and clear standards

While not designed to directly impact on social norms, counter advertising has also been shown to be effective in decreasing drug use. Excerpted from Reducing Tobacco Use Among Youth: Community-Based Approaches: A Guideline for Prevention Practitioners, the following statements outline the evaluation results of a counter advertising campaign for tobacco.

Multi-component media-based prevention efforts, can have an effect on youth with regard to awareness of media campaigns, decreased smoking prevalence, and nonsmokers’ decreased intention to start. These efforts demonstrate the ability to result in increased negative attitudes toward smoking, and increased understanding of the consequences of smoking, and decreased rates of friends’ approval of smoking.

Multicomponent prevention efforts are more effective than single-component prevention programs. Media campaigns have been shown to support and promote other components and vice versa. Effective media campaigns involve linkages with other intervention activities.

To be effective, media messages should be age appropriate and designed with the target audience’s developmental stage in mind. In particular, messages should not be too subtle or too sophisticated (CASP, 1997).
 
 

References


Arthur et al., (1994). A Research Guide to What Works. Developmental Research and Programs, 1996, p. 89-90.

Barth, R.P. (1990). On their own: The experiences of youth after foster care. Child and Adolescent Social Work, 31, 165-171.

Center for Substance Abuse Prevention (1997). Reducing Tobacco Use Among Youth: Community-Based Approaches: A Guideline for Prevention Practitioners. Prevention Enhancement Protocols Systems, pages 21-22.

Center for Sustance Abuse Prevention. Understanding Substance Abuse Prevention -- Toward the 21st Century:  A Primer on Effective Programs, Center for Substance Abuse Prevention, unpublished document.

Department of Criminology and Criminal Justice. (1997). Preventing Crime: What Works, What Doesn't and What's Promising. Office of Justice Programs' Research Report, University of Maryland: Department of Criminology and Criminal Justice.

Errecart, M.T., Walberg, H.J., Ross, J.G., gold, R.S., Fiedler, J.L., & Kolbe, L.J. (1991). Effectiveness of teenage health teaching modules. Journal of School Health, 61, 26-30.

Festinger, T. (1983). No one ever asked us: A postscript to foster care. New York: Columbia University Press.

Frey & Sylvester, 1997. Summary of Second Step Program Evaluations. Committee for Children; University of Washington, Seattle, Washington.

Gottfredson, Denise C. (1986). An empirical test of school-based environmental and individual interventions to reduce the risk of delinquent behavior. Criminology, 24, 705-731.

Grossman, D.C., Neckerman, H.J., Koepsell, T.D., Liu, P.—Y., Asher, K. N., Beland, K., Frey, K., & Rivara, F.P. 1997. Effectiveness of a violence prevention curriculum among children in elementary school: A randomized controlled trial. Journal of the American Medical Association, 277, 1605-1611.

Harari, T. (1980). Teenagers exiting from foster family care: A retrospective look. Unpublished Dissertation, University of California Berkley, Berkley, CA.

Key Elements of a Positive Relationship with Youth (Prevention Pipeline). Nov./Dec. 1997, p.19.

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